Inner Mongolia Starlink Grassland Information Technology Co., Ltd. adheres to innovative concepts and is committed to reshaping the development pattern of pastoral areas with the concept of "smart grassland digital pasture". The company uses Internet thinking and capital market thinking to comprehensively reorganize pastoral resources, and actively explores the model construction of new rural and new pastoral areas based on innovative animal husbandry management, trade and sales, pastoral development and urban-rural integration model.

In terms of construction content, the company has created a series of cutting-edge technology applications. The satellite grazing system utilizes technologies such as global satellite positioning system, geographic information system, and remote sensing system to equip livestock with positioning devices, enabling herders to remotely and real-time grasp the location and movement route of livestock, greatly improving grazing efficiency and management convenience; The ranch telescope can achieve comprehensive remote monitoring of the ranch, providing accurate visual information for ranch management; The satellite pastoral well system ensures the intelligent control and efficient operation of water conservancy facilities in pastoral areas; The livestock statistics system utilizes advanced algorithms to accurately count the number and growth status of livestock; The breeding digital platform provides data support and technical guidance for scientific breeding; The beef cattle traceability platform realizes the full life cycle information traceability of beef cattle, ensuring product quality and safety; The crowdfunding adoption system and custody adoption system have innovated the operation mode of the livestock industry and expanded the development space of the industry.

The core innovation of the company's project lies in integrating farm animal welfare with a satellite-powered smart ranch system centered on BDS (Beidou Navigation Satellite System) application technology and electronic sensing technology. This addresses animal welfare challenges in remote and extensive grassland pastures.

In China's Inner Mongolia region, ranch sizes vary significantly per household—some herders own just dozens of mu (≈6,670 m²), while others manage tens of thousands of mu (≈6.67 km²). Joint herding cooperatives further expand pasture coverage, and similar conditions exist in Mongolia.

Vast pasture areas lead to transportation difficulties, communication barriers, and labor-intensive herd management. Herders struggle to ensure animal health and other welfare aspects, particularly during natural disasters like snowstorms. Lost livestock often cannot be located or rescued promptly, resulting in animal deaths and severe economic losses for herders.

This project employs satellite application technology, electronic sensing, and other advanced methods to establish smart ranches. It enhances animal welfare standards for cattle and sheep in these regions, protects herders' interests, and promotes sustainable transformation of the livestock value chain.

The company is committed to building an intelligent equipment system for the entire process of grassland animal husbandry, integrating fragmented equipment technology in various links such as breeding, planting, breeding, feeding, storage, processing, and logistics. With independent innovation of equipment technology as the core, it aims to create a specialized assembly line system. At the same time, deep integration of IoT technology enables these professional devices to achieve IoT and build an intelligent and efficient equipment system.

In the future, the company will rely on the smart grassland platform and be driven by big data integration to carry out pilot planning and deployment in Hangjin Banner, committed to integrating technology into every aspect, creating a new model of technology in Hangjin, and promoting the grassland animal husbandry to move towards a new stage of intelligent and digital development.